12:30pm
Registration

1:00pm - 1:10pm
Introductory Remarks

1:10pm - 1:30pm
Presentation: By the Numbers
A look at the numbers and the trends they reflect in online advertising.

Douglas Anmuth, SVP & Senior Research Analyst, Lehman Brothers

1:30pm - 1:55pm
Q&A: Platforms, Technology and Reach
Starting with its acquisitions of Advertising.com and later on, TACODA, AOL has bet big on online advertising networks and continued to grow its reach and portfolio and the platforms and technologies for targeting and monetization.

Lynda Clarizio, President, Platform-A & EVP, AOL
Interviewer: Staci D. Kramer, Co-Editor & EVP, ContentNext Media

1:55pm - 2:20pm
Q&A: The Media Company’s Perspective

Jo Ann Ross, President, Network Sales, CBS
Interviewer: Rafat Ali, Founder, Publisher & Co-Editor, ContentNext Media

2:20pm - 2:35pm
Break

2:35pm - 2:55pm
Q&A: Audience and Scale
Upstarts and old media are rolling up audiences and building networks to reach niche interest groups. What does it take to reach meaningful scale in a category? Are these strategies paying off and can they deliver the anticipated value to their partners and investors?

Samir Arora, Founder, Chairman & CEO, Glam Media
Interviewer: Rafat Ali, Founder, Publisher & Co-Editor, ContentNext Media

2:55pm - 3:35pm
Panel: Networks and Beyond
Ad networks are booming and rightly so; they have become the economic engine of large and small publishers alike. What are the models? How are networks innovating and optimizing to deliver messages that engage audiences and deliver the highest CPM?

Samir Arora, Founder, Chairman & CEO, Glam Media
Russ Fradin, Co-founder & President, Adify
Michael Rubenstein, Director, Ad Exchange, Google; Former VP & GM, DoubleClick
Mike Walrath, SVP, Yahoo Advertiser Marketplace Group; Former CEO, Right Media
Cyril Zimmermann, Founder & CEO, Hi-Media
Moderator: Peter Horan, CEO, Goodmail Systems; Former CEO, IAC Media & Advertising

3:35pm - 4:20pm
Panel: Agency 2.0
Consumer attention has become increasingly fragmented across a growing media landscape. How are agencies responding to these changes? What are the creative, measurement, and communications challenges that they face in meeting the needs of their customers?

Paula Drum, VP of Marketing, Digital Solutions Group, H&R Block
Penry Price, VP, Ad Sales, North America, Google
Adam Shlachter, Group Director, MEC Interaction
Greg Smith, COO, Neo@Ogilvy North America
Moderators: David Kaplan, Senior Correspondent, paidContent.org and Rafat Ali, Founder, Publisher & Co-Editor, ContentNext Media

4:20pm - 4:35pm
Break

4:35pm - 4:55pm
Q&A: Deals and Marketplace
Allen & Company has been at the center of many of the biggest deals in online advertising. What does the online advertising landscape look like from the perspective of bankers?

Nancy Peretsman, Managing Director, Allen & Co
Interviewer: Rafat Ali, Founder, Publisher & Co-Editor, ContentNext Media

4:55pm - 5:20pm
Panel: Deals
Investments in online advertising seem to pay off; this past year DoubleClick, BlueLithium and aQuantive were all acquired by the majors. Who’s next? What are the coming innovations and where are the investor opportunities and M & A targets?

Bruce Jaffe, Former Corporate VP, Corporate Development, Microsoft
Lance Maerov, SVP, Corporate Development, WPP
Dennis Miller, General Partner, Spark Capital
Dave Morgan, Founder, TACODA
Nancy Peretsman, Managing Director, Allen & Co
Interviewer: Rafat Ali, Founder, Publisher & Co-Editor, ContentNext Media