We’ll be making some adjustments to the schedule and adding additional speakers to the program this week.

12:00pm - 12:45pm
Check-in

12:45pm - 1:00pm
Opening remarks & celebrity content overview

1:00pm - 1:30pm
Keynote Q&A: Bonnie Fuller, Former EVP & Chief Editorial Director, American Media, Inc.

Interviewer: Kara Swisher, Columnist, AllThingsD

1:30pm - 2:10pm
Panel: Is Celebrity the New Mass Medium?

The homepages of Yahoo!, AOL and MSN look more like portals into the world of celebrity and gossip than gateways to the breadth of content and services that also lie below. What’s under the hood of the large portal celebrity operations, who are they aggregating, doing deals with, and acquiring?  Since business is good, who else is getting into the game and what will make or break their attempts to roll up audience, diversify and compete?

Karin Gilford, VP & GM, Yahoo! Entertainment
Suzanne Kolb, Chief Marketing Officer, E! Entertainment and The Style Network; General Manager, E! Online
Rob Silverstein, Executive Producer, Access Hollywood

Moderator: Virginia Heffernan, Columnist, The New York Times Magazine

2:10pm - 2:35pm
Break

2:35pm - 3:15pm
Panel: The Paparazzi Marketplace

There is no celebrity media without the paparazzi; their actions and interactions with Hollywood’s elite manufacture the images that keep our adrenaline flowing. What drives this marketplace and how is it changing? Who are the characters that bring us closer to the people we love to hate, and what are their techniques for reaching them? How are the paparazzi building competitive advantage and protecting their copyrights? What new technologies help them differentiate? And how are these traditional business to business suppliers taking advantage of the internet in going direct to consumers, by publishing their own blogs.

Frank Griffin, CEO & Partner, Bauer-Griffin
Sheeraz Hasan, Founder and CEO, Hollywood.tv
Craig Peters, VP, Footage and Multimedia, Getty Images
Stan Rosenfield, Founder, Stan Rosenfield & Associates

Moderator: David Samuels, Contributor, New Yorker and The Atlantic

3:30pm - 3:55pm
Spotlight Q&A: Harvey Levin, Managing Editor, TMZ.com; Host & Executive Producer, TMZ

Interviewer: Charlie Koones, Board Member, ContentNext Media; former President & Publisher, Variety & Reed Business Entertainment Group

3:55pm - 4:35pm
Break

4:35pm - 5:00pm
Panel: New Voices: Blogs and Social Media Get in the Game

There are now thousands of celebrity sites on the internet, some well known, others fan communities where starstruck celebrity watchers pore over every piece of news and gossip about their idols. Who are the pros, semi pros and fans and how are they mixing together online, creating a network of content that chronicles every detail of celebrity life? Meet the new publishers from blogger to fan and understand where the opportunities are to aggregate, acquire and incent these passionate publishers to narrowcast their passions and crowd source the new mass audience.

Nick Denton, Founder & Publisher, Gawker Media
Tyler Goldman, CEO, Buzznet
Mattias Miksche, Co-Founder & CEO, Stardoll
Brian Sugar, CEO & Publisher, PopSugar
R.J. Williams, Founder, Producer & CEO, YoungHollywood

Moderator: Rafat Ali, Founder, Publisher & Editor, ContentNext Media

5:00pm - 5:45pm
Panel: Advertising and Celebrity Content

The racier the headline, the more salacious the photo the more the audience; it’s a great media equation. But it’s not always that appealing for the advertisers that pay the high CPM freight that can power the celebrity economy. Ad networks and branded advertising provide answers for a new generation of celebrity bloggers as agencies get more and more into content development and celebrity partnerships.

Henry Copeland, CEO, Blogads; Director, Sales and Technology, PerezHilton.com
Fran Hauser, President, People Digital

Moderator: Andrew Wallenstein, Deputy Editor, The Hollywood Reporter